Lexus design is deliberately daring and provocative. Freedom of thought and expression are of the utmost importance to us. We're relentlessly exploring and pursuing new ideas. We begin with brave concepts – those that are truly original, bold and highly conceptual - which we translate into visionary vehicle design, imaginative in every aspect.

Diverse perspectives, different cultures and fresh locales fuel Lexus design. We’re proud to have three design centres in unique corners of the world. Working both independently and together, they encourage radical thinking and endless experimentation. Out of these beacons of excellence, iconic cars emerge.

Our bold ideas become concept cars and eventually production vehicles, but inspiration also has more futuristic, avant-garde outcomes. We re-imagine movement and travel without limits. From the air, to the sea, to the sidewalk, we’re open to creating vehicles for any space, and any moment.